a rebrand
CeraVe is a brand trusted by many to address their skin concerns because of their approachable and no-frills approach to skincare. To quote Harper's Bazaar, however, they are "aesthetically unremarkable..." With this rebrand, I sought to make them aesthetically memorable, without straying too far from their simplistic and utilitarian design style which The overall goal was to give them a timeless, modern, but still familiar look.
Moodboard
Ceramides are a part of not only the CeraVe name but also their products, so I simplified its structure and used it as a design element. This would replace the triangle at the corner of some of their packaging
EXPERTISE MATTERS: THE PODCAST
This project builds on the CeraVe rebrand that originally targeted a Millenial and GenZ demographic. This podcast site seeks to expand CeraVe’s presence in a niche of media that many Gen Zers consume.
The purpose of this website is to inform and encourage engagement with the CeraVe brand in a more modern and trendy way. It would also allow the brand to tangibly exercise their brand appeal and values: they are made by and endorsed by experts.
