A REBRAND
CeraVe has earned trust by tackling skincare with an approachable, no-frills ethos—yet as Harper’s Bazaar notes, the brand remains ‘aesthetically unremarkable.’ This rebrand bridges that gap, elevating its visual identity to feel timeless and modern while preserving its utilitarian roots. The result? A design that’s distinctly memorable yet unmistakably CeraVe: simple, expert-backed, and quietly confident.
LOGO & DESIGN ELEMENTS
The rebrand streamlined CeraVe’s logo by removing the angled box around ‘Ve,’ improving versatility while retaining the signature color angle in a more refined execution. While this angular motif has historically dominated their packaging, I pivoted to highlight one of the brand’s core differentiators—ceramides— as the new design cornerstone. This inspired both the secondary logo and key packaging graphics, which feature a stylized, minimalist interpretation of a ceramide’s molecular structure.
Moodboard
Ceramides are a part of not only the CeraVe name but also their products, so I simplified its structure and used it as a design element. This would replace the triangle at the corner of some of their packaging
EXPERTISE MATTERS: THE PODCAST
This project builds on the CeraVe rebrand that originally targeted a Millenial and GenZ demographic. This podcast site seeks to expand CeraVe’s presence in a niche of media that many Gen Zers consume.
The purpose of this website is to inform and encourage engagement with the CeraVe brand in a more modern and trendy way. It would also allow the brand to tangibly exercise their brand appeal and values: they are made by and endorsed by experts.
