The Inherited Page is a bookstore that not only specializes in AAPI literature but also acts as a community space. The name itself comes from the practice of preserving and passing down stories from one generation to the next. This reflects the store’s mission to help AAPI inherit, explore, and reclaim their narratives, while also creating room for dialogue between different identities. This brand distinguishes itself through thoughtful storytelling—balancing warmth with sophistication in a crowded literary market.
BRAND GUIDE
PATTERN & IMAGERY
The visual language weaves together traditional textile motifs—banig (Southeast Asia), ikat (Central/South Asia), and seigaiha (East Asia)—creating a tactile tapestry of interconnected histories. These patterns live alongside archival photography that captures authentic moments of AAPI joy, resilience, and collective strength. Together, they form a visual dialogue between heritage and contemporary identity—where every thread and image insists: our stories belong here.
Bookmarks featuring brand patterns
Calendar pages showcase AAPI in celebration
Sticker packs
Fortune teller zine, flat
Fortune teller zine folded
