Over five months, I supported Philadelphia-based cosmetics brand Pound Cake as a graphic designer, creating Meta ads, social and web graphics, and print materials for their Cake Theory Lip Oil shade launch and Memorial Day Sale. I also designed a series of ads for their catalogue spotlighting their Cake Batter liquid lipsticks and their commitment to inclusivity and quality that improved their CPC (cost-per-click) from $2.00 to $1.27.
*Due to a signed NDA, project details and assets are limited in what can be shared publicly.
